Last updated: January 2026
Cookies are small text files that are placed on your device by a website when you visit it. They are widely used to make websites function correctly, to improve user experience, and to provide website operators with information about how their sites are used.
Cookies do not contain executable code and cannot harm your device. The information stored in cookies is either provided by you (such as your login session) or generated automatically as you browse (such as your session identifier).
PlayBestMultiplayerGamesUK uses cookies strictly to operate the Platform effectively and to understand how it is being used so that we can improve it. We do not use cookies to serve advertising, to track you across external websites, or to build marketing profiles.
These cookies are strictly necessary for the Platform to function. Without them, basic features such as logging in, maintaining your session, and remembering your preferences would not work. Essential cookies cannot be disabled without breaking the Platform's core functionality.
Examples of what essential cookies do on our Platform:
Legal basis: Legitimate interests / necessary for the performance of our service.
These cookies collect anonymised information about how visitors use the Platform — which pages are visited most often, how long sessions last, and where errors occur. This information helps us identify and fix problems and improve the overall experience.
Performance cookies do not collect information that identifies individual users. All data collected is aggregated and anonymous.
Legal basis: Your consent (which you can withdraw at any time).
We use privacy-focused analytics tools to understand broader usage trends — for example, which games are most popular, at what times the Platform is busiest, and how new users navigate the site in their first session. This data is used exclusively to inform product decisions and never shared with third parties for commercial purposes.
Our analytics setup is configured to anonymise IP addresses, respect "Do Not Track" browser settings, and avoid cross-site tracking.
Legal basis: Your consent (which you can withdraw at any time).
We want to be explicit about what we do not do:
Cookies are either session cookies (deleted when you close your browser) or persistent cookies (stored on your device for a set period). Our essential cookies include both types. Our performance and analytics cookies are persistent but expire after a maximum of 13 months in line with UK ICO guidance.
When you first visit the Platform, a cookie banner will give you the option to accept or decline non-essential cookies. You can change your preference at any time by clearing your browser cookies, which will trigger the consent banner to appear again on your next visit.
You can also control cookies directly through your browser settings. Most browsers allow you to view, delete, and block cookies. Note that blocking essential cookies will affect the functionality of the Platform. Guidance on managing cookies in popular browsers:
We may update this Cookie Policy from time to time to reflect changes in how we use cookies or in response to regulatory guidance. The updated date at the top of this page will always reflect when the policy was last revised.
If you have questions about our use of cookies, please contact us at: privacy@playbestmultiplayergamesuk.com.